Email Outperforms Social Media 3-to-1
Email outperforms social media advertising three-to-one. It may not be sexy, but it’s far more intimate than Facebook or Twitter. It’s a direct line of communication between you and your customers.
Email outperforms social media advertising three-to-one. It may not be sexy, but it’s far more intimate than Facebook or Twitter. It’s a direct line of communication between you and your customers.
A question I get all the time, “How do I monetize a social media community?” There are 4 primary ways to monetize an online community: advertising and sponsorship, affiliate marketing, events and experiences, and loyalty programs.
A hook is what makes pop-music pop. It’s that riff or chorus that gets stuck in your head, and makes you want to listen to the song over-and-over again. Try it out. Think of Michael Jackson’s song Thriller. What comes to mind immediately? ♫ Thriller, thriller night...
Countless brands stunt their reach on social media, because all they do is broadcast their own content. Check their Facebook page or Twitter stream, and you’ll see their articles, their firm announcements, their promotions, their stuff. “Me, me, me.” Pushing your...
I don't know what it is, but for some reason when marketers turn to social media they feel compelled to shout. They just start pitching with promotions, calls to action, value proposition, events and retweeting their content. Pitch, pitch, pitch. It's plain...
Your customers aren't going to buy from you unless they like and trust you. It's that simple. If they don't like you, they'll look for alternatives. If they don't trust you, they'll never buy. Even common consumer products like Coca-Cola, Tide and Heinz Ketchup...
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T-Bô Menswear has engaged customers, with a 30% repeat order rate within 90 days! The secret is community. T-Bô is the first community-led menswear brand. Allan Perrottet, co-founder, comes on the Sticky Branding Podcast to share how.