Category: Amazon
Branding Strategies
Strategy without a map
Strategy Without a Map

Strategy Without a Map

In a changing marketplace you don't have a map to guide you to success. It's like crossing the Sahara. The dunes are constantly shifting and changing. To cross the Sahara you use a compass, landmarks, and local resources to navigate the terrain and get to your destination. This is an excellent metaphor for growing your business.

Social Media CommunitiesSticky Branding Updates
The Sticky Branding Book Needs You! Join the Launch Team and Get Awesome Rewards

The Sticky Branding Book Needs You! Join the Launch Team and Get Awesome Rewards

I need your help. In a few weeks my new book, Sticky Branding, will be published. Will you help me get the word out about the book, and post a review on Amazon before it's released? Join the Launch Team, and you will receive 5 awesome benefits.

Branding StrategiesSticky Brands
Overcoming A Paradigm Shift
Skura Corporation: Overcoming A Paradigm Shift

Skura Corporation: Overcoming A Paradigm Shift

There are winners and losers with every major technology innovation. Skura was on the losing end of the iPad revolution, and had to reinvent their product and brand. But with careful planning and a commitment to the future, they made purposeful decisions to get ahead of the mess and create a solution that stands head and shoulders above the competition.

Sales
Portfolio Marketing: 100 Ways To Generate 1 Customer
100 Ways To Generate 1 Customer

100 Ways To Generate 1 Customer

How many demand generation programs should a company have? As many as they can manage. In the early days of Amazon, Jeff Bezos gave his staff a clear metric for demand generation. They could buy as many new customers as they wanted provided the acquisition cost was $33 each or less. The goal is to invest in as many programs as you can that profitably generate new business.

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Jeremy Miller

Top 30 Brand Guru

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