Goals Shape Brands
Goals shape brands. They become the guiding purpose of a business, and provide a lightning rod to organize people, create energy and make decisions.
Goals Shape Brands
Category: Amazon
Freemium Services: Be Careful Where You Focus Your Marketing
Freemium Services: Be Careful Where You Focus Your Marketing
The blowback on Instagram changing their service agreement is a wake up call for brands and marketers. Don’t anchor your brand on any one social network. They’re not there for you, they’re there for themselves. The destination of your brand is your website.
How To Monetize Social Media Communities
How To Monetize Social Media Communities
A question I get all the time, “How do I monetize a social media community?” There are 4 primary ways to monetize an online community: advertising and sponsorship, affiliate marketing, events and experiences, and loyalty programs.
Finding what drives your brand
Finding what drives your brand
Why do you do what you do? Think about it. Why do you get out of bed in the morning? Why do you go to work? Why do you serve your customers? Why do you do what you do? Hopefully you're working for more than a paycheck (or a revenue target). Start with the why Simon...
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Jeremy Miller
Top 30 Brand Guru
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