Great brands are built by people — ambitious and impatient people. People who want to make a significant change, and make it now. Anyone can learn the principles of branding, but without the right people those strategies won't amount to a hill of beans.
What is motivating you? It's an interesting question, but it's rarely considered. Rather it's assumed. We assume each other's motivations based on our careers. For example we assume sales people should be money motivated while artists should be motivated by the...
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