Amplify Your Story
When a brand resonates with its target market the sales job is easy. The customer self selects, because the story fits. Find ways to amplify your story.
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When a brand resonates with its target market the sales job is easy. The customer self selects, because the story fits. Find ways to amplify your story.
Impact is another way to think about purpose. Purpose does not have to be complicated. It has to be clear and actionable. So ask yourself, “What impact do I want to make?”
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