Demand Generation: How It Works
Demand generation is a process. It starts with understanding how your clients buy, and developing strategies to be their first choice when they have a need for your expertise.
Category: Apple
Challenge Convention
Not all companies are equal. Companies that push the boundaries and test their limits immediately stand out, because they don’t let fear hold them back.
The Brand Gap: Finding Mid-Market Successes
There is a hole in branding. There are lots of branding resources for small and big companies, but not much for mid-size companies. It's time to fill the gap. Help me find and feature mid-market success stories.
Your Logo Doesn’t Sell
A logo is a symbol, a reference point and a beacon for your business. It helps to create brand recognition, and support top of mind awareness. But your logo does not drive sales.
Great Ideas Don’t Happen At Your Desk
Your desk is a crutch. Great ideas happen when you live in the real world. Leave your desk. Your creativity needs a spark to unlock its genius.
10 Principles of a Sticky Brand
Growing a sticky brand is a choice. The 10 Principles of a Sticky Brand define what a company needs to achieve to make their brand sticky.
Like it or Not, We’re ALL in Sales
A decade ago, sales people were sales people, marketers were marketers, and accountants were accountants. Everyone had clear roles and lines of responsibility. In the Social Era, the lines of responsibility have become fuzzy. Now everyone has to sell.
Marketing Is Not Magic
There is nothing magical about marketing. It’s straight-up, process-driven work. The fundamentals are the same for every organization. The difference is how they are executed. Execution is the great leveler of brands.
Anticipating Trends for Business
Walter Gretzky coached his son to "Skate where the puck is going, not where it's been." The same advice can be used in business. Set your business up to go where your customers are going, not where they’ve been. Let your competitors chase after the obvious. How can you innovate in your industry to find a new niche or category that hasn't been served before?
Experiences Outsell Facts: Apple vs. Samsung
Samsung vs. Apple. Samsung delivers an amusingly biting attack on Apple ‘fan boys’ waiting in lines for technology they’ve “had for a while.” But as amusing as the ads are, they are misguided. Facts don't sell.
What’s Your Brand’s Hook?
A hook is what makes pop-music pop. It’s that riff or chorus that gets stuck in your head, and makes you want to ...
Differentiate With Your Business Model
A lot of marketing is misguided, because it focuses on explaining what a company does and its service category. ...
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Jeremy Miller
Top 30 Brand Guru
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