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Take the Jargon-Free Challenge

Take the Jargon-Free Challenge

Buzzwords and acronyms are like Wonder Bread. They may sound impressive, but they're nutritionally deficient for your brand. "We provide an industry-leading solution that delivers a high ROI and low total cost of ownership." Sounds pretty good, and it might even be...

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Focus On Conversations Not Platforms

Focus On Conversations Not Platforms

Social media is a hot, hot topic. Every day I hear discussions on how to use social media more effectively. The questions come from all directions. Should we be on Twitter? How about Facebook? What about Yelp, Foursquare and Gowalla? And more importantly, how do we...

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