Who Do You Serve?
Clearly defining your target is the foundation of your brand. Who do you serve? And also, equally important. Who don't you serve?
Who Do You Serve?
Category: Audience
Platform Authenticity: When Self-Promotion Is Annoying
Platform Authenticity: When Self-Promotion Is Annoying
Dump and run is not a marketing strategy. How you market your content is key to effectively growing your audience. Platforms are built on trust and audience engagement.
Market Your Marketing
Market Your Marketing
Market your marketing. If no one is reading your content, then it isn't having an impact. The purpose of content is to engage your audience. Grow your audience every month.
Email Outperforms Social Media 3-to-1
Email Outperforms Social Media 3-to-1
Email outperforms social media advertising three-to-one. It may not be sexy, but it’s far more intimate than Facebook or Twitter. It’s a direct line of communication between you and your customers.
Leaders Wanted: Choose to Lead in Social Media
Leaders Wanted: Choose to Lead in Social Media
Countless brands stunt their reach on social media, because all they do is broadcast their own content. Check their Facebook page or Twitter stream, and you’ll see their articles, their firm announcements, their promotions, their stuff. “Me, me, me.” Pushing your...
Take the Jargon-Free Challenge
Take the Jargon-Free Challenge
Buzzwords and acronyms are like Wonder Bread. They may sound impressive, but they're nutritionally deficient for your brand. "We provide an industry-leading solution that delivers a high ROI and low total cost of ownership." Sounds pretty good, and it might even be...
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Jeremy Miller
Top 30 Brand Guru
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