Clearly defining your target is the foundation of your brand. Who do you serve? And also, equally important. Who don’t you serve?
Who Do You Serve?
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Platform Authenticity: When Self-Promotion Is Annoying
Dump and run is not a marketing strategy. How you market your content is key to effectively growing your audience. Platforms are built on trust and audience engagement.
Market Your Marketing
Market your marketing. If no one is reading your content, then it isn’t having an impact. The purpose of content is to engage your audience. Grow your audience every month.
Email Outperforms Social Media 3-to-1
Email outperforms social media advertising three-to-one. It may not be sexy, but it’s far more intimate than Facebook or Twitter. It’s a direct line of communication between you and your customers.
Leaders Wanted: Choose to Lead in Social Media
Countless brands stunt their reach on social media, because all they do is broadcast their own content. Check their Facebook page or Twitter stream, and you’ll see their articles, their firm announcements, their promotions, their stuff. “Me, me, me.” Pushing your own...
Take the Jargon-Free Challenge
Buzzwords and acronyms are like Wonder Bread. They may sound impressive, but they're nutritionally deficient for your brand. "We provide an industry-leading solution that delivers a high ROI and low total cost of ownership." Sounds pretty good, and it might even be...
Focus On Conversations Not Platforms
Social media is a hot, hot topic. Every day I hear discussions on how to use social media more effectively. The questions come from all directions. Should we be on Twitter? How about Facebook? What about Yelp, Foursquare and Gowalla? And more importantly, how do we...
Story Streaming: Creating an engaged audience month-after-month
When you read a book you follow a logical stream of thoughts. The pages flow, ideas form and you are drawn into the text. The same thing happens with music albums. Artists assemble a set of songs that tell a story. Each song builds on the next, and you come back...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
