Category: Audience

Who Do You Serve?

Who Do You Serve?

Clearly defining your target is the foundation of your brand. Who do you serve? And also, equally important. Who don't you serve?
Platform Authenticity: When Self-Promotion Is Annoying

Platform Authenticity: When Self-Promotion Is Annoying

Dump and run is not a marketing strategy. How you market your content is key to effectively growing your audience. Platforms are built on trust and audience engagement.
Market Your Marketing

Market Your Marketing

Market your marketing. If no one is reading your content, then it isn't having an impact. The purpose of content is to engage your audience. Grow your audience every month.
Email Outperforms Social Media 3-to-1

Email Outperforms Social Media 3-to-1

Email outperforms social media advertising three-to-one. It may not be sexy, but it’s far more intimate than Facebook or Twitter. It’s a direct line of communication between you and your customers.
Leaders Wanted: Choose to Lead in Social Media

Leaders Wanted: Choose to Lead in Social Media

Countless brands stunt their reach on social media, because all they do is broadcast their own content. Check ...
Take the Jargon-Free Challenge

Take the Jargon-Free Challenge

Buzzwords and acronyms are like Wonder Bread. They may sound impressive, but they're nutritionally deficient for ...
Focus On Conversations Not Platforms

Focus On Conversations Not Platforms

Social media is a hot, hot topic. Every day I hear discussions on how to use social media more effectively. The ...
Story Streaming: Creating an engaged audience month-after-month

Story Streaming: Creating an engaged audience month-after-month

When you read a book you follow a logical stream of thoughts. The pages flow, ideas form and you are drawn into ...

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Jeremy Miller

Top 30 Brand Guru

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