Energy Is a Powerful Brand Differentiator
Brand Energy is the great differentiator. Brands that have energy, stand out. Brands lacking energy are heading for the graveyard.
Energy Is a Powerful Brand Differentiator
Category: Authentic Differentiation
Differentiation Is A Side Effect
Differentiation Is A Side Effect
Differentiating a business is often misunderstood. It’s not about logos, websites or taglines. And it’s not about unique selling propositions, and the stories you tell. These things are all wrapping paper. They may indicate what makes your business unique, but...
We DO Judge A Business By Its Cover
We DO Judge A Business By Its Cover
You were probably taught not to judge a book by its cover. But let's be frank, you do. We all do. We can't help ourselves. We judge with our eyes. Not only do we judge books by their covers, we judge businesses by their brands. What we see and experience influences...
Speak Up. Let Your Personality Out
Speak Up. Let Your Personality Out
Content fuels the Web. It's what your customers experience online, and what brings your brand to life. Your articles, your videos, your tweet all come together and provide a sense of who you are and what it's like to work with your company. Here's the question:...
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Jeremy Miller
Top 30 Brand Guru
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