Marketing webinars are a powerful platform for generating sales leads. Here are 7 ways you can bring webinars into your marketing strategy.
Why Webinars Are Great For Marketing
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Use Social Media to Fill in the Gaps
For B2B brands, nothing beats face-to-face customer meetings. The best use of social media is to fill in the gaps between meetings. Learn how.
3 Reports to Identify Active Buyers
When B2B buyers have a major purchase to make they binge. Here are 3 reports to spot the binge so you can sell to active buyers.
Amplify Your Story
When a brand resonates with its target market the sales job is easy. The customer self selects, because the story fits. Find ways to amplify your story.
Brand Strategy: Stick To Your Knitting
Customers aren’t always looking for unique and different services, especially when it comes to professional services. Often they just want the best. Stick to your knitting, and stand out as the best in your industry.
Social Media: You Don’t Have a Choice
Companies have a choice: get into social media, or get into it later. Either way every company is going to have to embrace social media as a key component of their marketing and communications very soon. Yesterday I laid out this challenge to the Benefits Alliance...
Passionately Differentiate Your Business
Do you ever feel B2B marketing is just a little too clinical? Or better yet, a little too professional? I've been flipping through trade magazines today, and struck by the number of ads that are plain boring. Transportation and logistics firms marketing themselves...
Your Website Trumps Your Sales People
Buyers verify everything. Whatever a sales person says will be checked and double-checked online. This point was clearly driven home for me this week. Sticky Branding is in the process of upgrading our office. We're negotiating with our landlord, we're getting new...
93% of B2B Purchases Start With Search
According to Marketo, "93% of B2B buyers begin their buying process using Internet search." That's an astonishing statistic. Especially when you consider Google was only launched in 2000. Buyer behavior has changed. In the 80's and 90's, B2B buyers started their...
Google Dictates Web Design
We all play by the rules; Google's rules. Scan the web, and you will see website-after-website conforming to the rules. As search has grown in relevance, companies are doing everything in their power to rank high in Google. According to Marketo, "93% of B2B buyers...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
