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Don’t Forget to Market Offline

Don’t Forget to Market Offline

Digital marketing is important, but don’t forget about the real world too. I’ve been shocked recently to see a number of B2B companies abandon their offline marketing and focus exclusively online. It’s easy to focus your marketing resources online: social media,...

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Avoid Technology Bandwagons

Avoid Technology Bandwagons

Should your company have a Facebook Page or a LinkedIn Group? What about apps? Should your company have an app on iPhones, iPads and Android devices? I don't know, but chances are the answer is no. The real question is do you need these tools to engage and service...

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