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Sorry, I don’t want your business

Sorry, I don’t want your business

It's hard to turn away business. I know. I've been there. It never feels right to turn someone away, and tell them you can't help them. But you have to. Not every customer is the right customer. Saying "no" is one of the most important jobs of a leader. It is so much...

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Web Content is a Brand Asset

Web Content is a Brand Asset

The war for mindshare is no longer waged on television sets and billboards.  It's being waged online, and it's being driven by content. In the old days mega-brands were built on advertising.  Companies like Nike, Coca-Cola and McDonalds spent billions of dollars in...

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