Category: Barriers to Entry

Picking The Right Niche

Picking The Right Niche

A lot of time and effort is wasted developing the wrong niche markets. When building a niche strategy ask 3 key questions. 1. Is there a market? 2. Can you compete and win? 3. Will a market leadership position endure?
Sorry, I don’t want your business

Sorry, I don’t want your business

It's hard to turn away business. I know. I've been there. It never feels right to turn someone away, and tell them ...
Web Content is a Brand Asset

Web Content is a Brand Asset

The war for mindshare is no longer waged on television sets and billboards.  It's being waged online, and it's ...

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Jeremy Miller

Top 30 Brand Guru

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