Picking The Right Niche
A lot of time and effort is wasted developing the wrong niche markets. When building a niche strategy ask 3 key questions. 1. Is there a market? 2. Can you compete and win? 3. Will a market leadership position endure?
A lot of time and effort is wasted developing the wrong niche markets. When building a niche strategy ask 3 key questions. 1. Is there a market? 2. Can you compete and win? 3. Will a market leadership position endure?
It's hard to turn away business. I know. I've been there. It never feels right to turn someone away, and tell them you can't help them. But you have to. Not every customer is the right customer. Saying "no" is one of the most important jobs of a leader. It is so...
The war for mindshare is no longer waged on television sets and billboards. It's being waged online, and it's being driven by content. In the old days mega-brands were built on advertising. Companies like Nike, Coca-Cola and McDonalds spent billions of dollars in...
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