The best things in life are simple, authentic and real. Great brands focus in on the little things, the basics, that are so often overlooked.
Small letdowns erode a brand. It’s like making withdrawals from the trust bank. Telus letdown its customers with the iPhone 6s launch. Customers who pre-ordered their phones did not receive them on launch day. It was a small letdown that had a lasting impact.
Subscribe via email
Get weekly emails with ideas, stories, and best practices to grow a Sticky Brand!