Sticky Brands are visual brands, and choose their brand colors deliberately. Color affects brand development. It sets the tone of your brand, and influences if your customers will like you before they buy.
Brand symbols function as a visual shorthand. Nike has the swoosh, and Starbucks uses the twin-tailed mermaid. When customers see these symbols they immediately think of the associated brand. The company doesn't need words to tell their story. The symbol does it all. The article chronicles Sticky Branding's approach to developing a symbol for our brand.
Who doesn't love a talking animal? They're cute, engaging and memorable. Think of the Alfac duck or the GEICO gecko. Each insurance company uses animal characters to differentiate their brands, and achieve a first call advantage with their customers. Animals take a...
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Jeremy Miller
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