Bet The Company To Build The Brand
What would happen if you failed? If the risks aren't high, you're not pushing far enough. Build your brand with big, transformative goals. Bet the company to build the brand.
Bet The Company To Build The Brand
Category: BHAG
Beware of Management Consultants Bearing Goals
Beware of Management Consultants Bearing Goals
Companies get led astray with weak goals. "50 in 5" ($50 million in 5 years) or "30 in 3" ($30 million in 3 years) sound great on paper, but are rarely achievable. Don't let your team choose shallow commitments and unachievable goals.
Give Your SMART Goals Meaning
Give Your SMART Goals Meaning
Create SMART Aspirational Goals for your company — create SMARTY Goals. Combine a numeric target with an aspirational vision to drive action. Your people need to know the "why" behind a goal to get fully behind it.
Versature: Doubled Their Sales Performance In 90 Days
Versature: Doubled Their Sales Performance In 90 Days
Big goals drive sales performance. Versature, a business phone company and client of Sticky Branding, doubled their sales in 90 days. Paul Emond, CEO of Versature, shares his experience working with Sticky Branding, and the impressive results his company is achieving.
Unattainable Goals Crush Your Credibility
Unattainable Goals Crush Your Credibility
A stretch goal can be very motivating. It can push you and your team beyond your limits, and achieve great feats. But an unattainable stretch goal can have the opposite effect. It can demotivate your team, and crush your credibility.
Brands Are Built On Big Goals
Brands Are Built On Big Goals
Brands are built on big goals, and bold actions. Big goals energize your team, and stretch your skills and capabilities. They not only change your company, they reshape your market's expectations of your brand.
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Jeremy Miller
Top 30 Brand Guru
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