BHAG Archives -

Bet The Company To Build The Brand

What would happen if you failed? If the risks aren't high, you're not pushing far enough. Build your brand with big, transformative goals. Bet the company to build the brand.

Beware of Management Consultants Bearing Goals

By Jeremy Miller

Companies get led astray with weak goals. "50 in 5" ($50 million in 5 years) or "30 in 3" ($30 million in 3 years) sound great on paper, but are rarely achievable. Don't let your team choose shallow commitments and unachievable goals.

Give Your SMART Goals Meaning

By Jeremy Miller

Create SMART Aspirational Goals for your company — create SMARTY Goals. Combine a numeric target with an aspirational vision to drive action. Your people need to know the "why" behind a goal to get fully behind it.

Versature: Doubled Their Sales Performance In 90 Days

By Jeremy Miller

Big goals drive sales performance. Versature, a business phone company and client of Sticky Branding, doubled their sales in 90 days. Paul Emond, CEO of Versature, shares his experience working with Sticky Branding, and the impressive results his company is achieving.

Unattainable Goals Crush Your Credibility

By Jeremy Miller

A stretch goal can be very motivating. It can push you and your team beyond your limits, and achieve great feats. But an unattainable stretch goal can have the opposite effect. It can demotivate your team, and crush your credibility.

Brands Are Built On Big Goals

By Jeremy Miller

Brands are built on big goals, and bold actions. Big goals energize your team, and stretch your skills and capabilities. They not only change your company, they reshape your market's expectations of your brand.

Modern Engineering: BHAGs Drive Innovation

By Jeremy Miller

BHAGs drive performance. Modern Engineering is one of the oldest machine shops in British Columbia, but they are standing out with a big hairy audacious goal, a BHAG. The goal stretches Modern to try things beyond their reach, but it also focuses their team on what's important.

Shoot Higher: Is Your Strategy Big Enough?

By Jeremy Miller

A company must seek to win in a particular place in a particular way. If it doesn’t seek to win, it is wasting the time of its people and investors. What is your company striving to achieve?