What would happen if you failed? If the risks aren’t high, you’re not pushing far enough. Build your brand with big, transformative goals. Bet the company to build the brand.
Companies get led astray with weak goals. “50 in 5” ($50 million in 5 years) or “30 in 3” ($30 million in 3 years) sound great on paper, but are rarely achievable. Don’t let your team choose shallow commitments and unachievable goals.
Create SMART Aspirational Goals for your company — create SMARTY Goals. Combine a numeric target with an aspirational vision to drive action. Your people need to know the “why” behind a goal to get fully behind it.
Big goals drive sales performance. Versature, a business phone company and client of Sticky Branding, doubled their sales in 90 days. Paul Emond, CEO of Versature, shares his experience working with Sticky Branding, and the impressive results his company is achieving.
A stretch goal can be very motivating. It can push you and your team beyond your limits, and achieve great feats. But an unattainable stretch goal can have the opposite effect. It can demotivate your team, and crush your credibility.
Brands are built on big goals, and bold actions. Big goals energize your team, and stretch your skills and capabilities. They not only change your company, they reshape your market’s expectations of your brand.
BHAGs drive performance. Modern Engineering is one of the oldest machine shops in British Columbia, but they are standing out with a big hairy audacious goal, a BHAG. The goal stretches Modern to try things beyond their reach, but it also focuses their team on what’s important.
A company must seek to win in a particular place in a particular way. If it doesn’t seek to win, it is wasting the time of its people and investors. What is your company striving to achieve?
The BHAG – big, hairy, audacious goal – is an attractive idea. Just think of the results of going after a goal greater than yourself. It's something that will change you, force you to innovate and help you achieve a whole new level of success. It's a goal of...
Microsoft used to have a great purpose, "to put a computer on every desk and in every home." In 1975, people didn't own personal computers. It took great forethought and energy to chase such a big hairy audacious deal. Today, Microsoft's mission reads, "At Microsoft,...
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