What makes strategy — and more specifically, strategic planning — so difficult is answering the how. Here are two tools to help a company develop its strategy.
There’s nothing like a deadline to harness your productivity. Here’s how to use deadlines to achieve goals that don’t have a due date.
When you’re marketing making is money it’s not an expense, it’s an investment. Don’t hamper your growth with a fixed marketing budget. Always have an unlimited budget for marketing that works.
Time is the great equalizer, and the companies who are more focused and productive tend to win more often. Successful teams maximize their time by being very deliberate on two things: 1 Big Goal to focus the organization; 3 priorities / team, every 90 days.
Good goals stretch you to change. Use this simple formula to make your goals far more tangible and achievable, “From X to Why by When.” Here’s how to use the formula in your company.
How to use lead measures to grow your business. A lead measure tells you if you will achieve the goal. A lag measure shows you did it.
How to create a brand strategy. Use the Brand Map to define your vision statement, goals, and strategy. Define where your brand is going.
Creating a good strategy doesn’t have to be complicated. Your strategy starts with one deceptively simple question, “What do you want?”
Be wary of any business plan that sounds like: 25 in 5 ($25 million in 5 years); or 30 by 30 ($30 million 2030). These big goals may sound appealing, but they are rarely achievable.
A Bold Vision has the power to push companies into iconic brands, and people into heroes. The vision inspires us and derives its power from its construction. Here are the 5 elements of a Bold Vision Statement.
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