What makes strategy — and more specifically, strategic planning — so difficult is answering the how. Here are two tools to help a company develop its strategy.
Strategy Answers “How” to Get “What” by “When”
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The Remarkable Power of Deadlines
There’s nothing like a deadline to harness your productivity. Here’s how to use deadlines to achieve goals that don’t have a due date.
Is Your Marketing an Investment or an Expense?
When you’re marketing making is money it’s not an expense, it’s an investment. Don’t hamper your growth with a fixed marketing budget. Always have an unlimited budget for marketing that works.
1 Big Goal and 3 Priorities: How Successful Teams Get Things Done
Time is the great equalizer, and the companies who are more focused and productive tend to win more often. Successful teams maximize their time by being very deliberate on two things: 1 Big Goal to focus the organization; 3 priorities / team, every 90 days.
A Simple Formula to Achieve Your Goals, From X to Y by When
Good goals stretch you to change. Use this simple formula to make your goals far more tangible and achievable, “From X to Why by When.” Here’s how to use the formula in your company.
Lead Measures: Measure the Behaviors that Grow Your Brand
How to use lead measures to grow your business. A lead measure tells you if you will achieve the goal. A lag measure shows you did it.
The Brand Map: 4 Elements of Brand Strategy
How to create a brand strategy. Use the Brand Map to define your vision statement, goals, and strategy. Define where your brand is going.
What Do You Want?
Creating a good strategy doesn’t have to be complicated. Your strategy starts with one deceptively simple question, “What do you want?”
Beware of Goals Masquerading as Strategies
Be wary of any business plan that sounds like: 25 in 5 ($25 million in 5 years); or 30 by 30 ($30 million 2030). These big goals may sound appealing, but they are rarely achievable.
5 Elements of a Bold Vision Statement
A Bold Vision has the power to push companies into iconic brands, and people into heroes. The vision inspires us and derives its power from its construction. Here are the 5 elements of a Bold Vision Statement.
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
