Category: Big Goals

Strategy Answers “How” to Get “What” by “When”

Strategy Answers “How” to Get “What” by “When”

What makes strategy — and more specifically, strategic planning — so difficult is answering the how. Here are two tools to help a company develop its strategy.
The Remarkable Power of Deadlines

The Remarkable Power of Deadlines

There's nothing like a deadline to harness your productivity. Here's how to use deadlines to achieve goals that don't have a due date.
Is Your Marketing an Investment or an Expense?

Is Your Marketing an Investment or an Expense?

When you’re marketing making is money it’s not an expense, it’s an investment. Don't hamper your growth with a fixed marketing budget. Always have an unlimited budget for marketing that works.
1 Big Goal, 3 Priorities: Team Success Formula

1 Big Goal, 3 Priorities: Team Success Formula

Time is the great equalizer, and the companies who are more focused and productive tend to win more often. Successful teams maximize their time by being very deliberate on two things: 1 Big Goal to focus the organization; 3 priorities / team, every 90 days.
Here’s A Simple Formula to Achieve Your Goals

Here’s A Simple Formula to Achieve Your Goals

Good goals stretch you to change. Use this simple formula to make your goals far more tangible and achievable, "From X to Why by When." Here's how to use the formula in your company.
Lead Measures: Measure the Behaviors that Grow Your Brand

Lead Measures: Measure the Behaviors that Grow Your Brand

How to use lead measures to grow your business. A lead measure tells you if you will achieve the goal. A lag measure shows you did it.
The Brand Map: 4 Elements of Brand Strategy

The Brand Map: 4 Elements of Brand Strategy

How to create a brand strategy. Use the Brand Map to define your vision statement, goals, and strategy. Define where your brand is going.
What Do You Want?

What Do You Want?

Creating a good strategy doesn't have to be complicated. Your strategy starts with one deceptively simple question, "What do you want?"
Beware of Goals Masquerading as Strategies

Beware of Goals Masquerading as Strategies

Be wary of any business plan that sounds like: 25 in 5 ($25 million in 5 years); or 30 by 30 ($30 million 2030). These big goals may sound appealing, but they are rarely achievable.
Define Vision with The 5 Elements of a Bold Vision Statement

Define Vision with The 5 Elements of a Bold Vision Statement

A Bold Vision has the power to push companies into iconic brands, and people into heroes. The vision inspires us and derives its power from its construction. Here are the 5 elements of a Bold Vision Statement.
6 Inspiring Vision Statements that Built Iconic Brands

6 Inspiring Vision Statements that Built Iconic Brands

Dream big. Create an inspirational vision statement for your brand that possesses childlike wonder. Use these 6 iconic brands' visions to inspire you.
Volkswagen Lost Its Purpose to be the Biggest Automaker

Volkswagen Lost Its Purpose to be the Biggest Automaker

There is a tension between purpose and growth. Volkswagen lost sight of its purpose in its pursuit of growth, and its brand is in a crisis.

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Jeremy Miller

Top 30 Brand Guru

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