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Just Start It

Just Start It

The BHAG – big, hairy, audacious goal – is an attractive idea. Just think of the results of going after a goal greater than yourself. It's something that will change you, force you to innovate and help you achieve a whole new level of success. It's a goal of...

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Your purpose is not complicated

Your purpose is not complicated

Microsoft used to have a great purpose, "to put a computer on every desk and in every home." In 1975, people didn't own personal computers. It took great forethought and energy to chase such a big hairy audacious deal. Today, Microsoft's mission reads, "At Microsoft,...

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