Category: Big Hairy Audacious Goal

Define Vision with The 5 Elements of a Bold Vision Statement

Define Vision with The 5 Elements of a Bold Vision Statement

A Bold Vision has the power to push companies into iconic brands, and people into heroes. The vision inspires us and derives its power from its construction. Here are the 5 elements of a Bold Vision Statement.
Beware of Management Consultants Bearing Goals

Beware of Management Consultants Bearing Goals

Companies get led astray with weak goals. "50 in 5" ($50 million in 5 years) or "30 in 3" ($30 million in 3 years) sound great on paper, but are rarely achievable. Don't let your team choose shallow commitments and unachievable goals.
Just Start It

Just Start It

The BHAG – big, hairy, audacious goal – is an attractive idea. Just think of the results of going after a goal ...
Your purpose is not complicated

Your purpose is not complicated

Microsoft used to have a great purpose, "to put a computer on every desk and in every home." In 1975, people ...

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Jeremy Miller

Top 30 Brand Guru

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