Content Shock is changing our consumption behaviors. Instead of subscribing to content, customers are bingeing. Even mundane purchases can trigger a binge, and this is creating a branding opportunity.
Customers want to validate they’re making the right purchase decision. So they Google. They’re looking for social proof to validate you’re as good as you say you are. Learn how to use social media, PR, and influencers to create social proof for your brand.
When B2B buyers have a major purchase to make they binge. Here are 3 reports to spot the binge so you can sell to active buyers.
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Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
