Your readers are tuning you out. They like your content, but they're used to your routine. They see your posts cross their inboxes and social media feeds, but they don't click. They're not reading your stuff. Shake things up. Give your readers a reason to come back.
Do you ever feel B2B marketing is just a little too clinical? Or better yet, a little too professional? I've been flipping through trade magazines today, and struck by the number of ads that are plain boring. Transportation and logistics firms marketing themselves...
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