Marketing webinars are a powerful platform for generating sales leads. Here are 7 ways you can bring webinars into your marketing strategy.
Companies often talk about rebranding — as if “reinventing” or “refreshing” a brand is the magical solution to any problem. This is not true. Here’s how branding really works.
One of the strongest drivers in getting customers to buy is brand awareness. Your customers need to know your brand, like it and trust it.
If you don’t blow your own horn, nobody will. Sticky Brands are outstanding marketers. They use all the tools at their disposal to make their brand highly visible — they make their brands appear to be everywhere.
Determining your marketing ROI, or return on investment, is always a challenge. Was a trade show or a sponsorship worth it? What about your brochures or business cards? Are they worth the expense? Measuring each activity is isolation is problematic. Look at the big picture, and measure the strategic results.
Your customers aren't going to buy from you unless they like and trust you. It's that simple. If they don't like you, they'll look for alternatives. If they don't trust you, they'll never buy. Even common consumer products like Coca-Cola, Tide and Heinz Ketchup have...
In early 2010, Zappos made huge headlines. The business community was abuzz talking about how this young upstart revolutionized the shoe industry with their focus on customer service. Podcasters, bloggers, magazines and books were all sharing stories about Zappos. The...
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