Marketing webinars are a powerful platform for generating sales leads. Here are 7 ways you can bring webinars into your marketing strategy.
Why Webinars Are Great For Marketing
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Does Branding Really Matter?
Companies often talk about rebranding — as if “reinventing” or “refreshing” a brand is the magical solution to any problem. This is not true. Here’s how branding really works.
How to Measure Brand Awareness
One of the strongest drivers in getting customers to buy is brand awareness. Your customers need to know your brand, like it and trust it.
If You Don’t Blow Your Own Horn, Nobody Will
If you don’t blow your own horn, nobody will. Sticky Brands are outstanding marketers. They use all the tools at their disposal to make their brand highly visible — they make their brands appear to be everywhere.
Marketing Budget ROI: Measure Strategies vs Tactics
Determining your marketing ROI, or return on investment, is always a challenge. Was a trade show or a sponsorship worth it? What about your brochures or business cards? Are they worth the expense? Measuring each activity is isolation is problematic. Look at the big picture, and measure the strategic results.
Like, Trust, Buy: It Takes More Than Awareness to Sell
Your customers aren't going to buy from you unless they like and trust you. It's that simple. If they don't like you, they'll look for alternatives. If they don't trust you, they'll never buy. Even common consumer products like Coca-Cola, Tide and Heinz Ketchup have...
Why We Talk About Zappos
In early 2010, Zappos made huge headlines. The business community was abuzz talking about how this young upstart revolutionized the shoe industry with their focus on customer service. Podcasters, bloggers, magazines and books were all sharing stories about Zappos. The...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
