How you build a brand so your customers will know exactly who you are, what you offer, and how you can serve them, is essential for success.
Companies often talk about rebranding — as if “reinventing” or “refreshing” a brand is the magical solution to any problem. This is not true. Here’s how branding really works.
One of the strongest drivers in getting customers to buy is brand awareness. Your customers need to know your brand, like it and trust it.
Brand journalism offers a tremendous opportunity for companies to connect with their customers and build their brands. Brand journalism is a subset of content marketing. It's the process of producing valuable, relevant content for your marketplace, whether they are...
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