Category: Brand Community

The Law of 3&10: How Brand Communities Scale

The Law of 3&10: How Brand Communities Scale

Every time a community triples in size the infrastructure and organization tools of the group shifts. This is the Law of 3&10. It's a model for understanding how communities scale.
How To Differentiate When Your Competition Is So Good

How To Differentiate When Your Competition Is So Good

How do you differentiate your brand when all of your competitors do an amazing job? Improving your products and services can take you only so far, and niche marketing has its limitations too. Move beyond the tactics and build a community for your brand.
Communities Energize Brands

Communities Energize Brands

Relationships are the secret-sauce of a sticky brand. We fall in and out of love with products, but human ...
Brand Communities Aren’t Really Communities

Brand Communities Aren’t Really Communities

Does Starbucks have a brand community? How about Dell? Both companies have incredible social media presences. They ...

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Jeremy Miller

Top 30 Brand Guru

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