Every time a community triples in size the infrastructure and organization tools of the group shifts. This is the Law of 3&10. It's a model for understanding how communities scale.
How do you differentiate your brand when all of your competitors do an amazing job? Improving your products and services can take you only so far, and niche marketing has its limitations too. Move beyond the tactics and build a community for your brand.
Relationships are the secret-sauce of a sticky brand. We fall in and out of love with products, but human relationships are far more lasting. It's people that make brands stick. When you buy a new car, you love it. It's fun to drive, and fun to show off. It's your...
Does Starbucks have a brand community? How about Dell? Both companies have incredible social media presences. They have engaged their consumers proactively. They have created a back-and-forth dialogue with their customers. They ask for ideas, and they incorporate...
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Jeremy Miller
Top 30 Brand Guru
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