When a brand resonates with its target market the sales job is easy. The customer self selects, because the story fits. Find ways to amplify your story.
The hallmark of a sticky brand is adoring customers. The challenge is standing out, and delivering an outstanding experience. Good does not garner adoring customers. Good is average, and average isn’t worth bragging about.
When you peel back the onion of your life, you will find a series of habits. Most are ingrained and unconscious. You just do them. From brushing your teeth to driving to work to the foods you eat. Every day you operate with a series of routines. Habits save energy. Do...
Cartoonists and animators have a unique gift to accentuate the positive. They draw on the essence of an action, and then exaggerate and dramatize it. For example, in Pixar's movie UP, dogs can talk. As Dug explains, "Hi there. My name is Dug. My master made me...
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