Fans vs Followers: Is Your Social Network Buying?
If your brand quit social media tomorrow would anyone care? Would anyone even notice? Brands are chasing followers, but should really develop fans.
If your brand quit social media tomorrow would anyone care? Would anyone even notice? Brands are chasing followers, but should really develop fans.
It's shortsighted to market to your social media community, but that's what many companies do. They treat the community as a lead generation platform and saturate it with offers, promotions and calls to action. But treating a community as a marketing platform...
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