If your brand quit social media tomorrow would anyone care? Would anyone even notice? Brands are chasing followers, but should really develop fans.
Fans vs Followers: Is Your Social Network Buying?
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Empower Brand Fans to Spread Your Message
It's shortsighted to market to your social media community, but that's what many companies do. They treat the community as a lead generation platform and saturate it with offers, promotions and calls to action. But treating a community as a marketing platform stunts...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
