Fans vs Followers: Is Your Social Network Buying?
If your brand quit social media tomorrow would anyone care? Would anyone even notice? Brands are chasing followers, but should really develop fans.
Fans vs Followers: Is Your Social Network Buying?
Category: Brand Fans
Empower Brand Fans to Spread Your Message
Empower Brand Fans to Spread Your Message
It's shortsighted to market to your social media community, but that's what many companies do. They treat the community as a lead generation platform and saturate it with offers, promotions and calls to action. But treating a community as a marketing platform...
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Jeremy Miller
Top 30 Brand Guru
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