Like so many other aspects of life, branding is easier said than done. Branding is theoretically uncomplicated, but the branding process is multifactorial. You have to master a lot of little things to grow your brand.
You don't define your brand. Your customers do. Think of it this way, a brand is a file folder in your customer's mind. They experience your company, make a judgment, categorize you and file that knowledge away for later. If your business is easy to understand and has...
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Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
