A strong brand drives sales. It helps to win the ties and repeat the buys. Customers are more likely to buy, more likely to refer, and more likely to come back.
How do you eat an elephant? One bite at a time. The same goes for branding. Too often branding turns into a massive, costly project. It's a symptom of treating it as a one-time project, and trying to do too much at once. You don't just brand a business, and then leave...
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