Corona Beer Doesn’t Cause Coronavirus… Or Does it?
Corona beer's brand is in trouble. 38% of Americans wouldn't buy Corona beer because of the coronavirus. How crises impact brand names.
Corona Beer Doesn’t Cause Coronavirus… Or Does it?
Category: brand name
There Is No Such Thing as a Bad Brand Name
There Is No Such Thing as a Bad Brand Name
There is no such thing as bad names, just bad strategies. Brand names are strategic. By choosing a brand name, you are choosing the story you want to share.
Why Is It Called Black Friday? It’s Not a Happy, Shopping Story!
Why Is It Called Black Friday? It’s Not a Happy, Shopping Story!
Why is Black Friday called Black Friday? Many think it's the day retailers go in the black. But that's a myth. The story is much darker.
How to Register Your Business Name, and Why!
How to Register Your Business Name, and Why!
You've started a business, and you've picked out a business name. Now it's time to register your business name. Here's how!
How to Name a Product
How to Name a Product
Naming a new product is tricky! But getting it right will setup your brand for success. Here's a proven process to name a product.
Canadian Companies Are Dropping “Canada” from their Names, and They Should!
Canadian Companies Are Dropping “Canada” from their Names, and They Should!
In the oil patch, "Canada" is becoming a dirty word. Encana and TransCanada Pipelines changed their company names to drop "Canada."
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Jeremy Miller
Top 30 Brand Guru
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