Four Things The Simpsons Can Teach Us About Brand Naming
The Simpsons can teach us everything we need to know. This is true for brand naming. Here are four lessons on brand naming from that lovable yellow family.
Category: brand name
To Name Something Is to Know It
Names are the cornerstone of every brand. It's how you know them, categorize them, and speak about them. You know a brand by its name.
Make Your Brand Name Function as a Verb
Making a brand name become a verb (or even a noun) is powerful. So why not build that right into your brand naming strategy?
Why Are Children’s Brand Names Misspelled?
There's a surprising trend in children's brands. A disproportionate number of children's brand names are misspelled, and here's why.
How Wonder Bread Got Its Name and Defined a Category
Wonder Bread was named after a magical day at the fair. The name positioned the brand to win as the first commercially available pre-wrapped, pre-sliced bread.
How SPAM Got Its Name and How Its Meaning Changed
Hormel Foods, makers of SPAM lunch meats, cannot be happy. The name SPAM is now synonymous with junk mail clogging up the internet.
The Cost of Naming Prescription Drugs Is Insane
Pharmaceutical companies spend big bucks to name their drugs. Naming projects cost between $250,000 to $2.5 million to create unique brand names.
The Gods Must Be Brands: How Unique Brands and Logos Draw Their Names from Greek Mythology
History is a rich source of inspiration and stories in brand naming. Greek mythology has been a treasure trove of names for marketers to associate with their brands — whether companies, products, or services.
Häagen-Dazs Sounds Foreign So It Must Be Good
Häagen-Dazs may sound Danish, but it’s a completely made up brand name from the Bronx. This is a story of a brilliant entrepreneur who understood the power of language.
From Fad to Brand: How Hula Hoop Captured a Category
The Hula Hoop was one of the biggest toy fads in history. WHAM-O rode this wave, and converted the Hula Hoop from a fad into an iconic brand that's still generating profits 60 years later.
How Hurricanes Influence Baby Names
There is a curious correlation between hurricanes and baby names. Storms like Katrina, Sandy, and Harvey influence how parents name children.
How IKEA Names Its Products: It’s a Surprisingly Brilliant Naming System
IKEA has an ingenious brand naming system. Products are named after Swedish towns and villages, humans, and other applicable Swedish words.
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Jeremy Miller
Top 30 Brand Guru
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