Category: Brand Naming

How One Tweet Is Destroying the CrossFit Brand and What Every Business Owner Needs to Learn From It

How One Tweet Is Destroying the CrossFit Brand and What Every Business Owner Needs to Learn From It

14 characters. That’s all it took to irreparably damage the CrossFit brand. How one tweet is destroying the CrossFit brand and what every business owner needs to learn from it.
There Is No Such Thing as a Bad Brand Name

There Is No Such Thing as a Bad Brand Name

There is no such thing as bad names, just bad strategies. Brand names are strategic. By choosing a brand name, you are choosing the story you want to share.
Why Is It Called Black Friday? It’s Not a Happy, Shopping Story!

Why Is It Called Black Friday? It’s Not a Happy, Shopping Story!

Why is Black Friday called Black Friday? Many think it's the day retailers go in the black. But that's a myth. The story is much darker.
How to Register Your Business Name, and Why!

How to Register Your Business Name, and Why!

You've started a business, and you've picked out a business name. Now it's time to register your business name. Here's how!
How to Name a Product

How to Name a Product

Naming a new product is tricky! But getting it right will setup your brand for success. Here's a proven process to name a product.
Canadian Companies Are Dropping “Canada” from their Names, and They Should!

Canadian Companies Are Dropping “Canada” from their Names, and They Should!

In the oil patch, "Canada" is becoming a dirty word. Encana and TransCanada Pipelines changed their company names to drop "Canada."
How to Name Your Business

How to Name Your Business

If you’re like me, your business is your baby. I’m sure you will put similar effort into naming it. Here are 8.5 steps to name your business.
Everyone Has to Name Something, At Least Once

Everyone Has to Name Something, At Least Once

Every entrepreneur, business owner, and marketer has to name something — at least once. You need a name to start a business, create a product, launch a campaign, or share an idea. Everything, literally everything, has a name.
Brand New Name Is Here!

Brand New Name Is Here!

Brand New Name (the book) is now available. It hit bookstores on October 8th. Get your copy today!
How Cheerios Got Its Name

How Cheerios Got Its Name

Cheerios is America's breakfast cereal, but it was actually started as Cheerioats. Here's how Cheerios got its name! It's a brilliant!
The Graphic Design of Brand New Name

The Graphic Design of Brand New Name

Brand New Name is a graphically designed branding book that shows you how to name or rename anything. Check out the graphic design of this book.
Four Things The Simpsons Can Teach Us About Brand Naming

Four Things The Simpsons Can Teach Us About Brand Naming

The Simpsons can teach us everything we need to know. This is true for brand naming. Here are four lessons on brand naming from that lovable yellow family.

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Jeremy Miller

Top 30 Brand Guru

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