Category: Brand Naming

To Name Something Is to Know It

To Name Something Is to Know It

Names are the cornerstone of every brand. It's how you know them, categorize them, and speak about them. You know a brand by its name.
Brand Guidelines Are Unsurprisingly All the Same

Brand Guidelines Are Unsurprisingly All the Same

It doesn’t matter the brand, brand guidelines are usually the same, at least when it comes to brand names: short, simple, easy to pronounce, doesn’t have negative connotations.
Make Your Brand Name Function as a Verb

Make Your Brand Name Function as a Verb

Making a brand name become a verb (or even a noun) is powerful. So why not build that right into your brand naming strategy?
Why Are Children’s Brand Names Misspelled?

Why Are Children’s Brand Names Misspelled?

There's a surprising trend in children's brands. A disproportionate number of children's brand names are misspelled, and here's why.
How Wonder Bread Got Its Name and Defined a Category

How Wonder Bread Got Its Name and Defined a Category

Wonder Bread was named after a magical day at the fair. The name positioned the brand to win as the first commercially available pre-wrapped, pre-sliced bread.
How SPAM Got Its Name and How Its Meaning Changed

How SPAM Got Its Name and How Its Meaning Changed

Hormel Foods, makers of SPAM lunch meats, cannot be happy. The name SPAM is now synonymous with junk mail clogging up the internet.
The Cost of Naming Prescription Drugs Is Insane

The Cost of Naming Prescription Drugs Is Insane

Pharmaceutical companies spend big bucks to name their drugs. Naming projects cost between $250,000 to $2.5 million to create unique brand names.
Play the Game: How Brands Win in Competitive Markets

Play the Game: How Brands Win in Competitive Markets

How to brand your products for e-commerce sites like Amazon or Walmart. It's a competitive sport. You have to play the game to win.
From Fad to Brand: How Hula Hoop Captured a Category

From Fad to Brand: How Hula Hoop Captured a Category

The Hula Hoop was one of the biggest toy fads in history. WHAM-O rode this wave, and converted the Hula Hoop from a fad into an iconic brand that's still generating profits 60 years later.
How Hurricanes Influence Baby Names

How Hurricanes Influence Baby Names

There is a curious correlation between hurricanes and baby names. Storms like Katrina, Sandy, and Harvey influence how parents name children.
How IKEA Names Its Products: It’s a Surprisingly Brilliant Naming System

How IKEA Names Its Products: It’s a Surprisingly Brilliant Naming System

IKEA has an ingenious brand naming system. Products are named after Swedish towns and villages, humans, and other applicable Swedish words.
How the Frisbee Got Its Brand Name

How the Frisbee Got Its Brand Name

The Frisbee is passing it’s 60th anniversary. It’s remarkable to think how far this brand has gone. Frisbee is now a common word like Kleenex or Xerox. Here's the origin story of how Frisbee got its brand name.

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Jeremy Miller

Top 30 Brand Guru

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