To Name Something Is to Know It
Names are the cornerstone of every brand. It's how you know them, categorize them, and speak about them. You know a brand by its name.
Names are the cornerstone of every brand. It's how you know them, categorize them, and speak about them. You know a brand by its name.
It doesn’t matter the brand, brand guidelines are usually the same, at least when it comes to brand names: short, simple, easy to pronounce, doesn’t have negative connotations.
Making a brand name become a verb (or even a noun) is powerful. So why not build that right into your brand naming strategy?
There's a surprising trend in children's brands. A disproportionate number of children's brand names are misspelled, and here's why.
Wonder Bread was named after a magical day at the fair. The name positioned the brand to win as the first commercially available pre-wrapped, pre-sliced bread.
Hormel Foods, makers of SPAM lunch meats, cannot be happy. The name SPAM is now synonymous with junk mail clogging up the internet.
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!
"*" indicates required fields
The posts you requested could not be found. Try changing your module settings or create some new posts.