Category: Brand Naming

How 3 Common Household Items Got their Names

How 3 Common Household Items Got their Names

How 3 common household items got their brand names. Learn the origin stories of brand names like Arm & Hammer, Bluetooth and WD-40.
How Brand Names Become Verbs

How Brand Names Become Verbs

Not all category defining brands become verbs. There are 2 reasons why brand names become verbs: purpose and popularity. Discover how to convert a brand name into a verb.
Sweet Jesus Isn’t Changing Its Name, Despite a Boycott and Backlash

Sweet Jesus Isn’t Changing Its Name, Despite a Boycott and Backlash

Despite a boycott and backlash of Christians calling the branding “hate speech,” Sweet Jesus is not changing its brand name. I think this is a mistake. Here are 3 reasons why Sweet Jesus needs a new name.
How Nachos Got their Name

How Nachos Got their Name

It's surprising how some of the most common names we interact with daily have fascinating stories. Nachos, for instance, are named after their inventor, Ignacio "Nacho" Anaya.
25 Brand Names That Became Common Words

25 Brand Names That Became Common Words

Great brand names can become common words like Google or Kleenex. These are category defining brands that people convert them into verbs and nouns. See 25 surprising examples of brand names that became common words.
Brand Names Are a Diminishing Resource

Brand Names Are a Diminishing Resource

We're facing a naming drought. Brand naming has never been more challenging, because brand names are becoming a diminishing resource. Every four-character .com domain name has been registered, and soon all the five-character .com’s will be registered too.
The Story Behind E3 Restaurant Group’s Name

The Story Behind E3 Restaurant Group’s Name

In 2018 CRI changed its name to E3 Restaurant Group. Learn how the company used Sticky Branding's brand naming process to select a name that was a symbol of their legacy, and the pioneers of the Seattle restaurant industry.
How Names Make Ideas Spread

How Names Make Ideas Spread

Names have the power to change the world. They make complex ideas easy to communicate and share. How names like black hole make ideas spread.
Types of Brand Names: The Anatomy of a Name

Types of Brand Names: The Anatomy of a Name

There are hundreds of ways to create a brilliant name for your brand. To spark your creativity explore these 16 types of brand names.
Quirks Make Brand Names Unforgettable

Quirks Make Brand Names Unforgettable

Safe brand names are functional, but forgettable. It’s a names quirks and flaws that make it distinctive, endearing and unforgettable.

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Jeremy Miller

Top 30 Brand Guru

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