Kickstart the New Year with a new brand. Both Sticky Branding and Brand New Name are 80% off. Get it for $1.99! Sale ends on January 9, 2021.
There is no such thing as bad names, just bad strategies. Brand names are strategic. By choosing a brand name, you are choosing the story you want to share.
Why is Black Friday called Black Friday? Many think it’s the day retailers go in the black. But that’s a myth. The story is much darker.
In the oil patch, “Canada” is becoming a dirty word. Encana and TransCanada Pipelines changed their company names to drop “Canada.”
Every entrepreneur, business owner, and marketer has to name something — at least once. You need a name to start a business, create a product, launch a campaign, or share an idea. Everything, literally everything, has a name.
Brand New Name (the book) is now available. It hit bookstores on October 8th. Get your copy today!
Cheerios is America’s breakfast cereal, but it was actually started as Cheerioats. Here’s how Cheerios got its name! It’s a brilliant!
Brand New Name is a graphically designed branding book that shows you how to name or rename anything. Check out the graphic design of this book.
A strong brand is the fastest and most effective way to generate sales leads. When your customers know your brand, like it, and trust, they choose it first. That’s the power of a Sticky Brand — it creates a sales machine.
The Simpsons can teach us everything we need to know. This is true for brand naming. Here are four lessons on brand naming from that lovable yellow family.
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