A strong brand drives sales. It helps to win the ties and repeat the buys. Customers are more likely to buy, more likely to refer, and more likely to come back.
What separates one professional service firm from another? Its people. But how do you know one firm's people are better than another's? The brand! The challenge of selling services is they are intangible. You can't touch, smell, hear or see them. Which means you...
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