How you build a brand so your customers will know exactly who you are, what you offer, and how you can serve them, is essential for success.
Marketing strategy is the why behind the work, and a marketing plan is the when and the what that describes the work. Here's how to use them.
Brand mascots evoke powerful memories that stick with you for a lifetime. Tony the Tiger, the Pillsbury Doughboy, the Jolly Green Giant, and Mr. Clean are all mascots that personify their brands. They provide a human face that we know, like, and trust.
Until very recently where you worked said a lot about your business and your brand. In the 80's it was unacceptable to say you worked from home, because it suggested the business was small and unreliable. Corporate headquarters were built to make a statement. The...
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