How to Build a Brand
How you build a brand so your customers will know exactly who you are, what you offer, and how you can serve them, is essential for success.
How to Build a Brand
Category: Brand Personality
Marketing Plan vs. Marketing Strategy: What’s the Difference?
Marketing Plan vs. Marketing Strategy: What’s the Difference?
Marketing strategy is the why behind the work, and a marketing plan is the when and the what that describes the work. Here's how to use them.
A Little Humor Goes a Long Way
A Little Humor Goes a Long Way
Humor is a powerful customer service tool. Man gets 47 year layover, and receives the funniest customer service response. This is how customer service should really work.
A Brand to Love: Brand Mascots Tug Your Heartstrings
A Brand to Love: Brand Mascots Tug Your Heartstrings
Brand mascots evoke powerful memories that stick with you for a lifetime. Tony the Tiger, the Pillsbury Doughboy, the Jolly Green Giant, and Mr. Clean are all mascots that personify their brands. They provide a human face that we know, like, and trust.
Showcase Your Brand Personality
Showcase Your Brand Personality
The web is filled with zombie brands—brands devoid of any personality that limp along mindlessly copying the competition. Avoid the crowd, and showcase your brand personality.
Expertise Defines Credibility
Expertise Defines Credibility
Until very recently where you worked said a lot about your business and your brand. In the 80's it was unacceptable to say you worked from home, because it suggested the business was small and unreliable. Corporate headquarters were built to make a statement. The...
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Jeremy Miller
Top 30 Brand Guru
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