How you build a brand so your customers will know exactly who you are, what you offer, and how you can serve them, is essential for success.
How to Build a Brand
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Marketing Plan vs. Marketing Strategy: What’s the Difference?
Marketing strategy is the why behind the work, and a marketing plan is the when and the what that describes the work. Here’s how to use them.
A Little Humor Goes a Long Way
Humor is a powerful customer service tool. Man gets 47 year layover, and receives the funniest customer service response. This is how customer service should really work.
A Brand to Love: Brand Mascots Tug Your Heartstrings
Brand mascots evoke powerful memories that stick with you for a lifetime. Tony the Tiger, the Pillsbury Doughboy, the Jolly Green Giant, and Mr. Clean are all mascots that personify their brands. They provide a human face that we know, like, and trust.
Showcase Your Brand Personality
The web is filled with zombie brands—brands devoid of any personality that limp along mindlessly copying the competition. Avoid the crowd, and showcase your brand personality.
Expertise Defines Credibility
Until very recently where you worked said a lot about your business and your brand. In the 80's it was unacceptable to say you worked from home, because it suggested the business was small and unreliable. Corporate headquarters were built to make a statement. The...
Bottling Your Remarkable Factor
What makes your business stand out? Why do your customers seek you out? What is your X-Factor? I wrote in an earlier post, your customers want to know the "real you." Yes, they want a clear value proposition and value for their dollar, but that's not enough. They want...
Personalities can change, but values don’t
"Hello ladies. Look at your man. Now back to me. Now back at your man. Now back to me. Sadly he isn't me, but if he stopped using lady scented bodywash he could smell like he is me." – Isiah Mustafa, Old Spice Guy. Priceless. This is one of my favorite quotes. Proctor...
Brand Personalities Sell; They’re Sticky
Have you ever described someone as "lacking a personality?" As if to say, they were so bland and boring they didn't even have a personality. Personality is an important aspect of attraction and engagement. We choose to associate with people that have "interesting...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
