Storytelling, done right, works. Research demonstrates that stories affect us at a deep neurological level.
Nike’s Kaepernick ad campaign may be controversial, but it’s a brilliant marketing strategy. Nike did the math and recognized consumers will reward them for demonstrating a share value.
You may be passionate about your business and its capabilities, but that doesn’t mean anyone else cares. How to break customer indifference.
The 5 best words you can hear a customer say are, “That’s interesting. Tell me more.” You’ve caught their attention. You’ve engaged them. Now you have the power to build a relationship.
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