You may be passionate about your business and its capabilities, but that doesn’t mean anyone else cares. How to break customer indifference.
Your customers’ own thoughts are more influential than what you say or write. Your customers persuade themselves. Engage the voice inside their head. They listen to their mind chatter more than your marketing.
It’s easy to ignore companies that don’t engage with you, but it’s hard to ignore a conversation. Conversations are the secret weapon of Sticky Brands, because a conversation is a two-way dialogue to share ideas and opinions. And that spark of engagement can shatter the trap of indifference that so many companies fall into.
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