There is a tension between purpose and growth. Volkswagen lost sight of its purpose in its pursuit of growth, and its brand is in a crisis.
Nothing can derail a brand strategy faster than a cultural misalignment. People issues are one of the hardest hurdles to overcome. 7 steps to overcome culture and human resources issues from derailing your brand strategy.
I can’t believe it’s the end of summer already. Kids go back to school next week, and it’s time for businesses to sprint for the finish line. There’s only 4 months left of this year. What are you going to do to close 2014 on a high note? Looking back We are two-thirds of the […]
Brands have a shelf life. They need to be refreshed every three to seven years depending on the industry to stay relevant and desirable. I wrote about this idea a couple weeks ago. Yet it begs the question, why must a brand be refreshed? Brands are updated for two reasons: relevance and reflection. Relevance: Stay […]
Brands age and mature, and if they’re not maintained they fall apart. You can see the aging process every time you redo your website. Typically a corporate website needs to be overhauled every 4 years. It starts looking tired in the third year, and dilapidated in the fourth. But the challenge with a new website […]
Last night we flipped the switch, and launched our new website. Welcome to version 2.0 of www.StickyBranding.com. (Let us know what you think. We’d love your feedback.)
We’ve been working hard on the new site since October, and it feels great to finally have it out in the world. We’ve gone through multiple iterations, re-written all of our copy and sweated the little stuff. It’s been a labor of love, but it isn’t even done yet.
Why do your clients choose your brand? Many people are quick to respond to this question. They’ll answer with the first thing that comes to mind: their client relationships, a unique product feature, their price point, or their company’s reputation. Their answer can be completely valid, but it always leads me to a second question: […]