Brand building is an effective metaphor. You can waste a lot of time and resources if you don’t lay a strong foundation. The foundation of your brand is your brand messaging. Without effective messaging, everything else is shaky and uncertain
You can’t build your strategy unless you know where you are now. An effective way to establish where you are is by assessing your brand positioning. This creates a baseline.
Any company of any size can grow a Sticky Brand. There’s just three things you need to do to grow a Sticky Brand.
Rebranding your business is a big decision. Analyze the risks and opportunities. Here’s a step-by-step approach to rebrand your business.
Whether you’re a one-person-herd or part of a global corporation, growing a Sticky Brand is a choice. That’s the opportunity that lies before you in 2020: Grow a Sticky Brand.
You can be doing a lot of marketing, but is it working? Here’s what you need to turn your marketing strategy from fluff to results!
If you’re not grinding on the hard things that matter, you’re not brand building. Here’s how to grow a strong brand.
Every aspect of your business contributes to your brand, but it’s strategic! Here are 5 components of a brand strategy, and how they work.
Without an effective strategy, you can feel lost. Achieving Strategic Clarity is the process of clearly articulating your brand strategy and positioning so everyone gets it, inside and out. Here’s how.
Branding can’t get its story straight. Ask anyone for the definition of branding, and you’ll get a different answer. But branding is really simple.
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