Category: Brand Strategy

Brand Building Starts with a Strong Foundation

Brand Building Starts with a Strong Foundation

Brand building is an effective metaphor. You can waste a lot of time and resources if you don’t lay a strong foundation. The foundation of your brand is your brand messaging. Without effective messaging, everything else is shaky and uncertain
Build Your Strategy from Where You Are

Build Your Strategy from Where You Are

You can’t build your strategy unless you know where you are now. An effective way to establish where you are is by assessing your brand positioning. This creates a baseline.
How to Grow a Sticky Brand

How to Grow a Sticky Brand

Any company of any size can grow a Sticky Brand. There’s just three things you need to do to grow a Sticky Brand.
Should I Rebrand My Business?

Should I Rebrand My Business?

Rebranding your business is a big decision. Analyze the risks and opportunities. Here's a step-by-step approach to rebrand your business.
New Year, New Brand

New Year, New Brand

Whether you’re a one-person-herd or part of a global corporation, growing a Sticky Brand is a choice. That’s the opportunity that lies before you in 2020: Grow a Sticky Brand.
Is Your Marketing Strategy Just Fluff?

Is Your Marketing Strategy Just Fluff?

You can be doing a lot of marketing, but is it working? Here's what you need to turn your marketing strategy from fluff to results!
The Hard Work Is the Real Work of Branding

The Hard Work Is the Real Work of Branding

If you’re not grinding on the hard things that matter, you’re not brand building. Here's how to grow a strong brand.
Why Branding Matters

Why Branding Matters

Every aspect of your business contributes to your brand, but it's strategic! Here are 5 components of a brand strategy, and how they work.
Strategic Clarity and Why You Can’t Grow Without It

Strategic Clarity and Why You Can’t Grow Without It

Without an effective strategy, you can feel lost. Achieving Strategic Clarity is the process of clearly articulating your brand strategy and positioning so everyone gets it, inside and out. Here's how.
Branding has an Identity Crisis

Branding has an Identity Crisis

Branding can't get its story straight. Ask anyone for the definition of branding, and you’ll get a different answer. But branding is really simple.
Best Feasible Practices

Best Feasible Practices

Beware of blindly following all industry best practices. They can lead you down a path of conformity and compliance. Look outside your industry for Best Feasible Practices.
The Brand Map: 4 Elements of Brand Strategy

The Brand Map: 4 Elements of Brand Strategy

How to create a brand strategy. Use the Brand Map to define your vision statement, goals, and strategy. Define where your brand is going.

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Jeremy Miller

Top 30 Brand Guru

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