Even Mundane Businesses have Sticky Brands
There’s a strange disconnect in branding. We talk a lot about Tesla and Apple, but even mundane businesses have Sticky Brands. They're who you learn from.
Category: Brand
What’s Your Rallying Cry? What the Best Company Slogans Have in Common
A rallying cry pulls your brand together. It acts as a beacon to your team on how to behave and how to grow the brand. Your rallying cry will draw the right talent and customers to your brand.
How to Position Your Brand for Sales (Video)
Brand marketing is about positioning. Defining where your brand will play and how it wins. Discovery how with a simple model, the 3M's — market, message, method.
Build Your Strategy from Where You Are
You can’t build your strategy unless you know where you are now. An effective way to establish where you are is by assessing your brand positioning. This creates a baseline.
Your Brand Is a Work in Progress
Your brand is a work in progress. Mine too. Brilliant brands have quirks and flaws. They are constantly evolving, but that’s what makes them and memorable.
Sticky Branding Turns 10
Sticky Branding turns 10 in March! Ten years later, we are still true to these beliefs. What I couldn’t see ten years ago was how we were going to carve out a niche in the branding space. Sticky Branding is branding for sales performance.
Two Simple Templates to Write Your Value Proposition
Your value proposition has to be clear to be effective. Here are two simple templates to write your value proposition.
It’s Ok to Change Your Brand
When your value proposition changes, it's time to change your brand. How to adjust your brand when your market shifts.
Energize Your Brand
An energized brand is an exciting brand. Here is how to energize your brand with your marketing.
What Makes A Brand Sticky? 4 Goals Along the Way to Making Your Brand Stick
Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.
Please Don’t “We We” On Your Customers
Nothing will accelerate your marketing more than clear brand messaging. Learn how to describe your brand and what makes it unique in 10 words or less.
How to Recover Revenue Taken by COVID-19
As the coronavirus ravages stock markets and the economy, your company needs to act. Here is how to rapidly recover the revenue taken by covid-19.
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Jeremy Miller
Top 30 Brand Guru
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