Category: Brand

Need Help Coming Up with a Brand Name? 7 Questions We Ask Our Clients

Need Help Coming Up with a Brand Name? 7 Questions We Ask Our Clients

Brand naming is one of the trickiest parts of the branding process. The stakes are high, because it's such an important decision. Here are 7 questions to evaluate if you've got a great brand name.
Brand Naming Process: How to Name A Business or Product

Brand Naming Process: How to Name A Business or Product

An introduction to a brand naming process. Learn a systematic approach to generating and selecting brand names, and how to test them. It's a proven approach, but it does take time and creativity to get it right.
Building a Community-Led Brand — Interview with Allan Perrottet, Co-Founder of T-Bô Menswear

Building a Community-Led Brand — Interview with Allan Perrottet, Co-Founder of T-Bô Menswear

T-Bô Menswear has engaged customers, with a 30% repeat order rate within 90 days! The secret is community. T-Bô is the first community-led menswear brand. Allan Perrottet, co-founder, comes on the Sticky Branding Podcast to share how.
The Ice Cream Brand You’ve Tried but Didn’t Know — Interview with Ian Scates, President of Central Smith

The Ice Cream Brand You’ve Tried but Didn’t Know — Interview with Ian Scates, President of Central Smith

Ian Scates, President of Central Smith, comes on the Sticky Branding Podcast to share his company’s story. He talks about the challenges Central Smith faced with the pandemic and the closure of restaurants across the country, and how they’ve positioned their business as the #1 co-packer of frozen desserts.
The Art of Strategy Execution — ft Sarah Young

The Art of Strategy Execution — ft Sarah Young

Jeremy Miller and Sarah Young do a deep dive on strategy execution in the Sticky Branding Podcast. Jeremy says, “Strategy without action is just dreaming.” The companies that have the most iconic brands are the best at strategy execution. But this is a process.
How to Describe Your Brand in 10 Words or Less — Jeremy Miller Shares How to Achieve Simple Clarity

How to Describe Your Brand in 10 Words or Less — Jeremy Miller Shares How to Achieve Simple Clarity

Simple Clarity is the ability to describe your brand and what makes it unique in 10 words or less. That’s easier said than done! In this episode of the Sticky Branding Podcast, Jeremy Miller shares how to achieve Simple Clarity.
How a Sticky Brand Was Born — with Jeremy Miller and Sarah Young

How a Sticky Brand Was Born — with Jeremy Miller and Sarah Young

Any business of any size can grow a Sticky Brand. In this episode, Sarah Young chats with Jeremy Miller about where Sticky Branding started and its evolution to today. Jeremy shares the core principles behind Sticky Branding.
Define Your Brand Messaging with Another Way to Say “One Stop Shop”

Define Your Brand Messaging with Another Way to Say “One Stop Shop”

One stop shop is not a value proposition. It's a cliche. Find another way to say one stop shop to describe your brand. Here's how.
30 Day ROI — How Fast Is a Rebrand ROI?

30 Day ROI — How Fast Is a Rebrand ROI?

It doesn’t take long to realize the ROI — return on investment — from a rebrand. When you deliver the right message to the right market with the right call to action, you will see results.
Brand Building Starts with a Strong Foundation

Brand Building Starts with a Strong Foundation

Brand building is an effective metaphor. You can waste a lot of time and resources if you don’t lay a strong foundation. The foundation of your brand is your brand messaging. Without effective messaging, everything else is shaky and uncertain
How to Grow Your Business into a Sticky Brand

How to Grow Your Business into a Sticky Brand

When your customers know your brand, like it and trust it — they will choose it first. That’s what it means to have a Sticky Brand. Here's how!
Launching a New Sticky Branding Website

Launching a New Sticky Branding Website

Your brand is a work in progress. Mine too! But after periods of growth or rapid change you can feel like you’ve created a Frankenbrand. So we set out to change that. I am excited to announce the launch of Sticky Branding’s newest website.

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Jeremy Miller

Top 30 Brand Guru

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