Category: Brand

Corona Beer Doesn’t Cause Coronavirus… Or Does it?

Corona Beer Doesn’t Cause Coronavirus… Or Does it?

Corona beer's brand is in trouble. 38% of Americans wouldn't buy Corona beer because of the coronavirus. How crises impact brand names.
There Is No Such Thing as a Bad Brand Name

There Is No Such Thing as a Bad Brand Name

There is no such thing as bad names, just bad strategies. Brand names are strategic. By choosing a brand name, you are choosing the story you want to share.
It’s the Relationship, Stupid. How Strong Relationships Grow Strong Brands

It’s the Relationship, Stupid. How Strong Relationships Grow Strong Brands

In a world of too much noise, the simple act of building strong customer relationships will make your brand stand out. Here's how.
New Year, New Brand

New Year, New Brand

Whether you’re a one-person-herd or part of a global corporation, growing a Sticky Brand is a choice. That’s the opportunity that lies before you in 2020: Grow a Sticky Brand.
The Making of Santa Claus’s Brand

The Making of Santa Claus’s Brand

Leave it to marketers to tinker and create a brand. Over the course of 200 years, companies have influenced and shaped Santa Claus's brand.
Digital Marketing Is Oversaturated and Under Performing

Digital Marketing Is Oversaturated and Under Performing

Digital marketing ROI is collapsing. Consumers are experiencing digital marketing fatigue. Too many websites. Too much content. Too many ads.
3 Steps to Grow Your Brand (and Generate Tons of Sales Leads)

3 Steps to Grow Your Brand (and Generate Tons of Sales Leads)

A strong brand is the fastest and most effective way to generate sales leads. When your customers know your brand, like it, and trust, they choose it first. That’s the power of a Sticky Brand — it creates a sales machine.
Everyone Needs a Coach

Everyone Needs a Coach

Great leaders aren’t born. They’re coached. In a world of disruption and VUCA, we need new strategies and a different mindset to grow our brands. This means, you need a Brand Coach.
Use Social Media to Fill in the Gaps

Use Social Media to Fill in the Gaps

For B2B brands, nothing beats face-to-face customer meetings. The best use of social media is to fill in the gaps between meetings. Learn how.
Customers Judge Your Brand With Their Eyes

Customers Judge Your Brand With Their Eyes

We are visual creatures and judge with our eyes. How your brand looks demonstrates its value. Customers choose attractive brands first!
Three Steps to Frame the Heart and Soul of Your Brand

Three Steps to Frame the Heart and Soul of Your Brand

A gorgeous brand without a clearly defined purpose is like a perfectly wrapped gift that’s… well, empty. How disappointing is that?! Three steps to frame and nurture the heart and soul of your brand.
A Brand In Progress: Check Out the New Website!

A Brand In Progress: Check Out the New Website!

Your brand is a work in progress, ours too. Check out Sticky Branding's new website and updated brand identity. It's a brand in progress!

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Jeremy Miller

Top 30 Brand Guru

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