Energy Is a Powerful Brand Differentiator
Brand Energy is the great differentiator. Brands that have energy, stand out. Brands lacking energy are heading for the graveyard.
Category: Brand
Are Your Spending Too Much Time on Marketing?
Marketing is important, but only when you have a brilliant product or services. The best branding starts from within. Be so good they can't ignore you.
3 Leadership Mindsets that Fuel Brand Development
The #1 thing holding a brand back from achieving its potential is a boss with the wrong mindset. These are 3 leadership mindsets for branding.
Branding has an Identity Crisis
Branding can't get its story straight. Ask anyone for the definition of branding, and you’ll get a different answer. But branding is really simple.
How Do You Know if Your Brand Is Working? It Sells!
A strong brand drives sales. It helps to win the ties and repeat the buys. Customers are more likely to buy, more likely to refer, and more likely to come back.
Google Defines Your Brand Messaging
Like it or not, Google is defining your brand. This is most obvious in your brand messaging. Here's how to make your brand more googleable.
Put a Face on Your Brand
People buy from people, so show your people. Revealing the people inside your company is a powerful way to engage your customers and differentiate your brand.
The Will to Win: How Great Brands Fight the Status Quo
Great brands challenge the status quote, and they fight for it. No one created a great brand by being a copycat. Fight for what you believe in.
What It Means to Position Your Brand
Positioning is a cornerstone branding topic, but what does it mean to position your brand? Use these 3 questions to position your brand to win.
Play the Game: How Brands Win in Competitive Markets
How to brand your products for e-commerce sites like Amazon or Walmart. It's a competitive sport. You have to play the game to win.
The Unseen Brand: How Central Smith Thrives by Building Its Clients’ Brands
How Central Smith, one of Canada’s largest ice cream manufacturers, grows its brand by flying under the radar. You might not know the brand, but if you’ve had dessert in a Canadian restaurant you’ve likely eaten their ice cream.
3 Metrics to Manage Brand Performance
Sales performance is an effective indicator of brand performance. Sure, you can look at other metrics like social media engagement or the number of visitors to your website, but all those metrics roll up to one big question. How is marketing moving the sales needle?
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Jeremy Miller
Top 30 Brand Guru
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