Category: Brand

Branding Is Multifactorial

Branding Is Multifactorial

Like so many other aspects of life, branding is easier said than done. Branding is theoretically uncomplicated, but the branding process is multifactorial. You have to master a lot of little things to grow your brand.
Branding Is Simple

Branding Is Simple

Branding isn't complicated. It’s about relationships. Strong brands form strong relationships with customers. It’s that simple. When your customers know your brand, like it, and trust it — they’ll choose it first.
How Brand Names Become Verbs

How Brand Names Become Verbs

Not all category defining brands become verbs. There are 2 reasons why brand names become verbs: purpose and popularity. Discover how to convert a brand name into a verb.
Sweet Jesus Isn’t Changing Its Name, Despite a Boycott and Backlash

Sweet Jesus Isn’t Changing Its Name, Despite a Boycott and Backlash

Despite a boycott and backlash of Christians calling the branding “hate speech,” Sweet Jesus is not changing its brand name. I think this is a mistake. Here are 3 reasons why Sweet Jesus needs a new name.
Brand Names Are a Diminishing Resource

Brand Names Are a Diminishing Resource

We're facing a naming drought. Brand naming has never been more challenging, because brand names are becoming a diminishing resource. Every four-character .com domain name has been registered, and soon all the five-character .com’s will be registered too.
Be Memorable: Own a Position in Your Customers’ Minds

Be Memorable: Own a Position in Your Customers’ Minds

The enemy of your brand is indifference. Be memorable with a compelling tagline that positions your brand in your customers' minds.
Your 2 Biggest Competitors: Inertia and Time

Your 2 Biggest Competitors: Inertia and Time

Your real competitors aren’t external. They’re internal. You’re competing with inertia and time. We all face the ...
The Brand Map: 4 Elements of Brand Strategy

The Brand Map: 4 Elements of Brand Strategy

How to create a brand strategy. Use the Brand Map to define your vision statement, goals, and strategy. Define where your brand is going.
Working Alone, Together: Where to Draw Creative Energy?

Working Alone, Together: Where to Draw Creative Energy?

There are 2 types of creatives: Creative Introverts and Creative Extroverts. Generate more ideas by empowering both types by "working alone, together."
How Names Make Ideas Spread

How Names Make Ideas Spread

Names have the power to change the world. They make complex ideas easy to communicate and share. How names like black hole make ideas spread.
Discover Your Brand’s Spirit Animal

Discover Your Brand’s Spirit Animal

Animals are powerful symbols to personify your brand and what it represents. If your brand had a spirit animal, what kind of animal would it be?
Successful Companies Create Great Brands

Successful Companies Create Great Brands

Successful businesses create great brands, and never the other way around. No one cares about your brand if your business is not successful.

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Jeremy Miller

Top 30 Brand Guru

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