Marketing is important, but only when you have a brilliant product or services. The best branding starts from within. Be so good they can’t ignore you.
The #1 thing holding a brand back from achieving its potential is a boss with the wrong mindset. These are 3 leadership mindsets for branding.
Branding can’t get its story straight. Ask anyone for the definition of branding, and you’ll get a different answer. But branding is really simple.
A strong brand drives sales. It helps to win the ties and repeat the buys. Customers are more likely to buy, more likely to refer, and more likely to come back.
Like it or not, Google is defining your brand. This is most obvious in your brand messaging. Here’s how to make your brand more googleable.
People buy from people, so show your people. Revealing the people inside your company is a powerful way to engage your customers and differentiate your brand.
Great brands challenge the status quote, and they fight for it. No one created a great brand by being a copycat. Fight for what you believe in.
Positioning is a cornerstone branding topic, but what does it mean to position your brand? Use these 3 questions to position your brand to win.
How to brand your products for e-commerce sites like Amazon or Walmart. It’s a competitive sport. You have to play the game to win.
How Central Smith, one of Canada’s largest ice cream manufacturers, grows its brand by flying under the radar. You might not know the brand, but if you’ve had dessert in a Canadian restaurant you’ve likely eaten their ice cream.
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