Branding & Strategy Archives -

Branding is Simple

Branding Is Simple

Branding isn’t complicated. It’s about relationships. Strong brands form strong relationships with customers. It’s that simple. When your customers know your brand, like it, and trust it — they’ll choose it first.

How Brand Names Become Verbs

Not all category defining brands become verbs. There are 2 reasons why brand names become verbs: purpose and popularity. Discover how to convert a brand name into a verb.

Sweet Jesus

Sweet Jesus Isn’t Changing Its Name, Despite a Boycott and Backlash

Despite a boycott and backlash of Christians calling the branding “hate speech,” Sweet Jesus is not changing its brand name. I think this is a mistake. Here are 3 reasons why Sweet Jesus needs a new name.

Brand Names Are a Diminishing Resource

We’re facing a naming drought. Brand naming has never been more challenging, because brand names are becoming a diminishing resource. Every four-character .com domain name has been registered, and soon all the five-character .com’s will be registered too.

Be Memorable: Own a Position in Your Customers’ Minds

The enemy of your brand is indifference. Be memorable with a compelling tagline that positions your brand in your customers’ minds.

Overcome inertia and time

Your 2 Biggest Competitors: Inertia and Time

Your real competitors aren’t external. They’re internal. You’re competing with inertia and time. We all face the forces of inertia and time, and they are dogged, ferocious competitors. I find it strange to describe “inertia” and “time” as competitors, but they’re two of the biggest obstacles to growing your business and brand. In my business … Continued

Working Alone, Together

Working Alone, Together: Where to Draw Creative Energy?

There are 2 types of creatives: Creative Introverts and Creative Extroverts. Generate more ideas by empowering both types by “working alone, together.”

Names Make Ideas Spread

How Names Make Ideas Spread

Names have the power to change the world. They make complex ideas easy to communicate and share. How names like black hole make ideas spread.

Discover Your Brand’s Spirit Animal

Animals are powerful symbols to personify your brand and what it represents. If your brand had a spirit animal, what kind of animal would it be?

Make Buying Insanely Easy

The gold standard of a strong brand is fast, efficient selling. Simplify your buying process by avoiding these three buying sins.

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