Branding & Strategy

Brand Naming Process: How to Name A Business or Product

An introduction to a brand naming process. Learn a systematic approach to generating and selecting brand names, and how to…

2 months ago

Clearly Define Your Brand Image with Another Way to Say “One Stop Shop”

One stop shop is not a value proposition. It's a cliche. Find another way to say one stop shop to…

10 months ago

Are Your Spending Too Much Time on Marketing?

Marketing is important, but only when you have a brilliant product or services. The best branding starts from within. Be…

3 years ago

3 Leadership Mindsets that Fuel Brand Development

The #1 thing holding a brand back from achieving its potential is a boss with the wrong mindset. These are…

3 years ago

Branding has an Identity Crisis

Branding can't get its story straight. Ask anyone for the definition of branding, and you’ll get a different answer. But…

3 years ago

How Do You Know if Your Brand Is Working? It Sells!

A strong brand drives sales. It helps to win the ties and repeat the buys. Customers are more likely to…

3 years ago

Google Defines Your Brand Messaging

Like it or not, Google is defining your brand. This is most obvious in your brand messaging. Here's how to…

3 years ago

Put a Face on Your Brand

People buy from people, so show your people. Revealing the people inside your company is a powerful way to engage…

3 years ago

The Will to Win: How Great Brands Fight the Status Quo

Great brands challenge the status quote, and they fight for it. No one created a great brand by being a…

3 years ago