Play the Game: How Brands Win in Competitive Markets
How to brand your products for e-commerce sites like Amazon or Walmart. It's a competitive sport. You have to play the game to win.
Category: Branding & Strategy
The Unseen Brand: How Central Smith Thrives by Building Its Clients’ Brands
How Central Smith, one of Canada’s largest ice cream manufacturers, grows its brand by flying under the radar. You might not know the brand, but if you’ve had dessert in a Canadian restaurant you’ve likely eaten their ice cream.
3 Metrics to Manage Brand Performance
Sales performance is an effective indicator of brand performance. Sure, you can look at other metrics like social media engagement or the number of visitors to your website, but all those metrics roll up to one big question. How is marketing moving the sales needle?
Branding Is Multifactorial
Like so many other aspects of life, branding is easier said than done. Branding is theoretically uncomplicated, but the branding process is multifactorial. You have to master a lot of little things to grow your brand.
Your Brand has a Shelf Life, and It’s Shorter than You Think
Every brand has a shelf life, and it's surprisingly short. Here's how to spot the early warning signs your brand is out of date, and what to do about it.
Branding Is Simple
Branding isn't complicated. It’s about relationships. Strong brands form strong relationships with customers. It’s that simple. When your customers know your brand, like it, and trust it — they’ll choose it first.
How Brand Names Become Verbs
Not all category defining brands become verbs. There are 2 reasons why brand names become verbs: purpose and popularity. Discover how to convert a brand name into a verb.
Sweet Jesus Isn’t Changing Its Name, Despite a Boycott and Backlash
Despite a boycott and backlash of Christians calling the branding “hate speech,” Sweet Jesus is not changing its brand name. I think this is a mistake. Here are 3 reasons why Sweet Jesus needs a new name.
Brand Names Are a Diminishing Resource
We're facing a naming drought. Brand naming has never been more challenging, because brand names are becoming a diminishing resource. Every four-character .com domain name has been registered, and soon all the five-character .com’s will be registered too.
Be Memorable: Own a Position in Your Customers’ Minds
The enemy of your brand is indifference. Be memorable with a compelling tagline that positions your brand in your customers' minds.
Your 2 Biggest Competitors: Inertia and Time
Your real competitors aren’t external. They’re internal. You’re competing with inertia and time. We all face the ...
Working Alone, Together: Where to Draw Creative Energy?
There are 2 types of creatives: Creative Introverts and Creative Extroverts. Generate more ideas by empowering both types by "working alone, together."
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Jeremy Miller
Top 30 Brand Guru
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