Category: Branding & Strategy

Need Help Coming Up with a Brand Name? 7 Questions We Ask Our Clients

Need Help Coming Up with a Brand Name? 7 Questions We Ask Our Clients

Brand naming is one of the trickiest parts of the branding process. The stakes are high, because it's such an important decision. Here are 7 questions to evaluate if you've got a great brand name.
Brand Naming Process: How to Name A Business or Product

Brand Naming Process: How to Name A Business or Product

An introduction to a brand naming process. Learn a systematic approach to generating and selecting brand names, and how to test them. It's a proven approach, but it does take time and creativity to get it right.
Define Your Brand Messaging with Another Way to Say “One Stop Shop”

Define Your Brand Messaging with Another Way to Say “One Stop Shop”

One stop shop is not a value proposition. It's a cliche. Find another way to say one stop shop to describe your brand. Here's how.
What Makes A Brand Sticky? 4 Goals Along the Way to Making Your Brand Stick

What Makes A Brand Sticky? 4 Goals Along the Way to Making Your Brand Stick

Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.
Are Your Spending Too Much Time on Marketing?

Are Your Spending Too Much Time on Marketing?

Marketing is important, but only when you have a brilliant product or services. The best branding starts from within. Be so good they can't ignore you.
3 Leadership Mindsets that Fuel Brand Development

3 Leadership Mindsets that Fuel Brand Development

The #1 thing holding a brand back from achieving its potential is a boss with the wrong mindset. These are 3 leadership mindsets for branding.
Branding has an Identity Crisis

Branding has an Identity Crisis

Branding can't get its story straight. Ask anyone for the definition of branding, and you’ll get a different answer. But branding is really simple.
How Do You Know if Your Brand Is Working? It Sells!

How Do You Know if Your Brand Is Working? It Sells!

A strong brand drives sales. It helps to win the ties and repeat the buys. Customers are more likely to buy, more likely to refer, and more likely to come back.
Google Defines Your Brand Messaging

Google Defines Your Brand Messaging

Like it or not, Google is defining your brand. This is most obvious in your brand messaging. Here's how to make your brand more googleable.
Put a Face on Your Brand

Put a Face on Your Brand

People buy from people, so show your people. Revealing the people inside your company is a powerful way to engage your customers and differentiate your brand.
The Will to Win: How Great Brands Fight the Status Quo

The Will to Win: How Great Brands Fight the Status Quo

Great brands challenge the status quote, and they fight for it. No one created a great brand by being a copycat. Fight for what you believe in.
What It Means to Position Your Brand

What It Means to Position Your Brand

Positioning is a cornerstone branding topic, but what does it mean to position your brand? Use these 3 questions to position your brand to win.

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Jeremy Miller

Top 30 Brand Guru

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