How Names Make Ideas Spread
Names have the power to change the world. They make complex ideas easy to communicate and share. How names like black hole make ideas spread.
Category: Branding & Strategy
Discover Your Brand’s Spirit Animal
Animals are powerful symbols to personify your brand and what it represents. If your brand had a spirit animal, what kind of animal would it be?
Make Buying Insanely Easy
The gold standard of a strong brand is fast, efficient selling. Simplify your buying process by avoiding these three buying sins.
Successful Companies Create Great Brands
Successful businesses create great brands, and never the other way around. No one cares about your brand if your business is not successful.
Types of Brand Names: The Anatomy of a Name
There are hundreds of ways to create a brilliant name for your brand. To spark your creativity explore these 16 types of brand names.
Quirks Make Brand Names Unforgettable
Safe brand names are functional, but forgettable. It’s a names quirks and flaws that make it distinctive, endearing and unforgettable.
Minimum Viable Outcome
Minimum Viable Outcome is a customer's basic outcome. What do your customers want? As Theodore Levitt said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”
When to Change Your Business Name: A-1 Rebrands to Rocketline
When a business name is affecting sales performance it's got to go. Why A-1 Shipping Supplies rebranded to Rocketline. See the results.
Give Your Customers Time and Control
"Time" and "control" are two powerful value propositions. If you give your customers the feeling that they have more time and control they will reward you with their loyalty.
Win the Ties, Repeat the Buys
A Sticky Brand delivers 2 key results: win the ties and repeat the buys. These are easy to define metrics to manage your brand's performance.
How To Make Customer Service a Brand Differentiator
Customer service can become a powerful brand differentiator, but only after you define how your company delivers service uniquely and better than anyone else.
9 Brand Differentiators to Create a Competitive Advantage
In commoditized markets doing one thing really well is not enough to create a competitive advantage. There are 9 key differentiators. Identify your top 2 to 4 to develop a sustainable competitive advantage, and stand out in your marketplace.
Subscribe to our Newsletter!
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!
Jeremy Miller
Top 30 Brand Guru
Download our Latest Guide
Subscribe to our Newsletter!
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!
"*" indicates required fields
