Family Business Branding: It’s a Mark of Trust
Customers trust family businesses more. It doesn't matter if the brand was B2B or B2C. The family business brand creates a mark of trust, and helps to differentiate the company from its competitors.
Category: Branding & Strategy
A Little Humor Goes a Long Way
Humor is a powerful customer service tool. Man gets 47 year layover, and receives the funniest customer service response. This is how customer service should really work.
One Team Working On One Thing
Multitasking leads to mediocrity. Instead of diversifying, pick one area to transform. You have one team. Get them working on one thing.
The Battle for Relevance: Why Change Matters
Change matters, because it affects relevance. A disruption can make your brand irrelevant. When the pace of change is accelerating you have to constantly strive to gain relevance at the expense of others. Here's how.
Walmart Drops Visa, and It’s a Brand Win for Walmart
Walmart Canada is dropping Visa, citing unacceptably high fees. Walmart's dispute with Visa is on brand for Walmart. It's a bold move, and I have to say, I like it.
How to Name a Company
How to name a company in 3 steps. Choosing a name for your company is one of the most difficult parts of the branding process. It's like naming your child. You're defining your company from this day forward. It's not easy, but when you get it right a brilliant company name will make your brand stand out.
Neutralize the Competition
Growth is important, but it's not the only strategy. Think like a judo strategist when attacking a disruptive innovation. Neutralize the competition and use their strengths to win.
6 Inspiring Vision Statements that Built Iconic Brands
Dream big. Create an inspirational vision statement for your brand that possesses childlike wonder. Use these 6 iconic brands' visions to inspire you.
Webinar: Build a Brand That Drives Action
On Wednesday, April 20 I am hosting a live webinar with Pardot / Salesforce.com. Join me for an interactive discussion on how B2B companies engage their customers and grow their brands.
Instagram Took the Kodak Moment
Kodak became an iconic brand, because it facilitated an important job. It helped us visually journal the special moments in our life. But as we know, Kodak lost its way. In early 2012 Kodak filed for bankruptcy. Ironically, right as Kodak was failing Facebook was acquiring Instagram. Instagram had taken the place of the Kodak Moment.
Why Your Company Needs a Compelling Purpose
When employees don't have a compelling purpose there's a high probability they're working for the weekend. Purposes focuses them and energizes your brand. It gives them a reason to work.
Why Your Brand Must Own More Than One Word
A strong brand must own one word in the mind of customers is considered gospel in branding circles. It's time to challenge this convention. It takes more than one word to create a competitive advantage.
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Jeremy Miller
Top 30 Brand Guru
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