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A’s Hire A’s, and B’s Hire C’s

A’s Hire A’s, and B’s Hire C’s

By Jeremy Miller
Talent is the great divider of brands. Your organization's ability to attract, hire, and organize talented people is what will separate it from the competition. As Donald Rumsfeld famously said, "A's hire A's and B's hire C's."
Rebranding Sticky Branding: What Do You Think?

Rebranding Sticky Branding: What Do You Think?

By Jeremy Miller
A strong brand is a visual brand. You can see the difference. See the rebranding of Sticky Branding and how we refreshed our brand. We redesigned the brand from the ground up, and emphasized creating a website that sells.
Membership Has Its Privileges

Membership Has Its Privileges

By Jeremy Miller
Associations and nonprofits are facing a seismic shift: declining membership; event participation is waning; and recruiting new members is getting harder and harder. Pundits are arguing the membership model is dead, but this couldn’t be further from the truth. Membership is not dead. To paraphrase American Express, membership has its privileges.
The Law of 3&10: How Brand Communities Scale

The Law of 3&10: How Brand Communities Scale

By Jeremy Miller
Every time a community triples in size the infrastructure and organization tools of the group shifts. This is the Law of 3&10. It's a model for understanding how communities scale.
Start A Fire

Start A Fire

By Jeremy Miller
It's hard to ignore an energized brand. You may have never used Uber's services, but I'm sure you've heard of the company. Brand energy is one of the most important differentiators. Start a fire in your brand to stand out.
Why Apple Music Is Losing to Spotify

Why Apple Music Is Losing to Spotify

By Jeremy Miller
Apple Music is losing the war to Spotify, because Apple forgot that success comes from challenging convention not challenging competitors. Spotify is the category leader in paid streaming music, and Apple Music is just an also ran service.
Small Letdowns Tarnish a Brand

Small Letdowns Tarnish a Brand

By Jeremy Miller
Small letdowns erode a brand. It's like making withdrawals from the trust bank. Telus letdown its customers with the iPhone 6s launch. Customers who pre-ordered their phones did not receive them on launch day. It was a small letdown that had a lasting impact.
Volkswagen Lost Its Purpose to be the Biggest Automaker

Volkswagen Lost Its Purpose to be the Biggest Automaker

By Jeremy Miller
There is a tension between purpose and growth. Volkswagen lost sight of its purpose in its pursuit of growth, and its brand is in a crisis.
Personal Branding Strategy: How to Get Really Famous

Personal Branding Strategy: How to Get Really Famous

By Jeremy Miller
How to get really famous. Here's a proven personal branding strategy to stand out, grow your audience, and make your mark. You can apply the ideas to your business to grow an outstanding personal brand.
Brand Metaphors: How to Engage Customers at a Deep, Visceral Level

Brand Metaphors: How to Engage Customers at a Deep, Visceral Level

By Jeremy Miller
Brand metaphors give your brand a three dimensional quality. They connect with customers at a deep, visceral level that could not be achieved through classical marketing techniques. Brand metaphors help you connect with your customers a subconscious level.
A Brand to Love: Brand Mascots Tug Your Heartstrings

A Brand to Love: Brand Mascots Tug Your Heartstrings

By Jeremy Miller
Brand mascots evoke powerful memories that stick with you for a lifetime. Tony the Tiger, the Pillsbury Doughboy, the Jolly Green Giant, and Mr. Clean are all mascots that personify their brands. They provide a human face that we know, like, and trust.

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Jeremy Miller

Top 30 Brand Guru

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